Reasoning: Majority of home fires can be traced back to overloaded extension cords. I think the code is (don't quote me on the exact fugures) that an outlet should be placed so that the max distance between any 2 adjacent outlets is 12 feet or less. If you look at appliance cords, most are around 5-6 feet in length. Using this logic, placement of the appliance should result in the appliance cord reaching an outlet without the need to use an extension cord. And it is darn handy to boot. This item is one of those that is good safety practice and makes a heck of a lot of sense also.