I do realize you just contradicted your own self. Polyurathanes, polyesters, thickeners and all the other components that go into bedliner makes it much more than just epoxy paint. Wether it's rolled on, sprayed on or whatever application used, that does not make it paint. As I've said, if it was just epoxy paint, there wouldn't be any point. Truck beds already come epoxy painted. All you need to do is look at bedliner to tell it's something different. Epoxy is a very different formulation, and not the same as bedliner, no matter how many times you repeat that bulls**t.