Suppose you have an AC signal that goes above and below 0V but you want the signal to never go negative. A diode clamp of that signal will do that.
In old NTSC analog system the signal is AC as it passes through the various processing circuits. Thus the most negative point of that signal (the black level ) will vary in its relative value to ground, depending upon the picture signal level (bright areas versus dark areas). If uncorrected, the black level displayed on the display will vary with signal level. Thus, for example, a scene with a lot of white area or black area will tend to appear gray and a bright spot will have a black horizontal tail. A lot of old B&W TVs displayed these characteristics.
This proved intolerable for color sets so they used a technique called "DC Restoration". This used a clamp circuit to clamp the negative sync pulse voltage (defined as the full black level) to ground. This eliminated the DC shifting black level with the scene characteristics. Of course all the circuitry after this clamp circuit to the picture tube had to be DC coupled to maintain this proper DC level.