Expected loss must consider the probability and the probability is a crucial factor in making these types of business decisions. Imagine if insurance companies did not consider probability of occurrence when they determined your insurance premiums.
Of course, Mr Poppin will consider the probability when making his decision, but the expected loss is a relevant factor. It seems worth spending $200 to prevent an expected loss of $528, especially when he will be "disgraced". Also, 10% chance of losing $5000 is a scary thought.
What if the expected loss was only $100. Well, then many business owners might consider a 10% risk work the expected savings. Others might consider the possible loss of $5000 unacceptable. However, Mr. Poppin seems to have a lot of pride, so maybe even then he would consider %10 risk too much of a gamble to risk being disgraced. However, even our prideful Mr. Poppin might reconsider in a case where the cost to hire is $200,000, the expected loss is $300,000 and the probability is only 0.1%.