Your best solution would be to use a simple dimmer. By using an AC, amp meter, you will be able to set the voltage to anything between 0vac and 120vac. To drop it down to about a 100 watts, You will need to set it at about 0.8 amps AC.
Simply using a timer to turn it on and off. I will not give you longevity to the heater, but the dimmer switch method will. Also I assume that there is no corrosion present and the failure is not being caused by corrosive properties.
All the best,
Don