Yes, I'm well aware of the proper shutdown method, as well as warnings not to overclock, as well as using only the specifically listed SD cards that have been proven to work (that in itself is a red flag). I did everything by the book, but I could get no more than about 5 boots before the SD was trashed. IMO it was a design fail. Yes, the majority of users had no problems, but there was still a sufficient number of users like me that could never get reliable operation, that I have to conclude that it was a borderline design. It's unfortunate, because the rPi was a great idea, but I won't buy any more of them until I see some well documented evidence that the problem has been resolved.
Eventually, I'll try moving as much as possible of the OS over to a USB stick, but I've kind of lost the momentum at this point.