I doubt very much you can get a program to read that chip unless amtel have a evaluation package for it (unless you work for a big electronics company you will not get it as a sample). It is the sort of component that is part of an electronic device not stand alone, so 3rd party software most likley does not exist for it.
Just say you did get to read the chip you would see something like this:
01001010
11001000
01010011
01010100
10010010
00110110
11100110
and so on........
This will only really make sense to IBM as they are the one who put the data there in the first place.
If you are thinking about sending the data to this web site then I guess its a gamble on if you stuff up the eeprom and/or if this place is a rip off or not. Just add up the $$ on parts for the reader, your time and his fee and ask your self if you are willing to gamble that over the cost of a new mother board.
If it was my TP I would have a go with what this web site suggested if the cost of a new mother board was over $300.
One warning though is that the hardest part will be soldering to that surface mounted chip, I have been soldering surface mounted chips for years and if you have not done much in the way of soldering then I suggest you practice a lot before attempting it.