If you're replacing a 24V zener with 12V zeners, you should connect the 12V zeners in series, and not parallel. If connected in parallel, they act as a 12V zener.
Zeners often fail as a short-circuit, which is why you have one with measurable [low-voltage] forward and reverse conduction. Both don't have to be destroyed, and if you truly have connected them in parallel, then the remaining zener need never fail as the failed zener is shunting most of the current.
For a more robust zener, without just buying a more robust zener... you can use many smaller matched zeners, or a transistor buffered zener.