How do you pronounce 'PIC' ? (referring to PIC® Microcontrollers)

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I've always heard it pronounced like Pick. A word, not an initialism. PIC is an acronym for "Programmable Interface Controller".
 
I've always heard it pronounced like Pick. A word, not an initialism. PIC is an acronym for "Programmable Interface Controller".

Yes, pronounced 'PICK' - but what it means is pretty well unknown, that's just one of the many suggestions.
 
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