I won't go there for test purposes because some of them aren't even fed real HD signals just STdef TV, no one seems to notice =P We just got a memebership (cheap gas) to a BJ's wholesale club that's on our way to work and they have 4 isles of HD sets all running the same video feed, even at a cursory glance I can tell they actually have the things setup properly, and you can see the difference in both general image quality (typically I notice the graininess most) the constrast and motion responce. Even with TV's of comparable paper stats I can visually see huge differences. Then again it's nearly every major brand of TV made, not just one brand.