This isn't actually code, it's configuration bits on the chip. It's simply a memory location that the compiler writes the configuration words to on the chip. When the PIC starts it checks these bit's internally and sets itself up before running any code. PIC compilers have special functions in order to tell the compiler and linker what goes in these bits when it programs the chip.
"The device configuration bits allow each user to customize certain aspects of the device to the needs of the application. When the device powers up, the state of these bits determines the modes that the device uses."