The passive sign convetion dictates that conventional current flows OUT of the + terminals and into the - terminals. Unless you are using electron flow rather than convetional current (hole flow), which isn't really used.
Now...since everything in that circuit is connected in parallel, there will be the same voltage across all of them. So since the source is the thing dictating the voltage in the circuit (10V), the voltage across all of them is 10V.
The thing that gets divided amongst the resistors is current- voltage does not flow, current does.