That's what I thought too. But in the last 2 years or so, I have come across several articles about this, and the various methods, and the effects of such. And the different frequency characteristics.
I read so many different sites, I don't save a history. But I just did a quick search for EMF films and got many results. I did not go down thru those results.
Some of these new films can do some amazing functions. One of these films can be sprayed on a structure, when cured and small current applied, can map the stress on the structure continuously. This is a marvelous tool. They say the components are common and the application cheap. From bridges to submarines. The film can be applied between coatings.
But the film I want to see applied was the passive cooling films. Which absorb light and heat, and then re-emit at the 8-10 um IR slot out into space. No power required except the shine from the sun. Didn't mean to get off track.
If that film can truly block EM, it would be worth playing with. And one would think we would see it in circuit design shortly. A dream come true for many.....I would think.