When I first started with toner-transfer, I tried to go on the cheap. Basically every kind of paper I could find, different heat settings on the iron, pretty much any tip I could find on the web. Bought some Staples inkjet photo paper, with similar results as picture above. Comes off a little better, if you start peeling when the board is still warm. Found all this a lot of work, and disappointing results didn't help justify it. Wasn't sure if I was ironing too long, or long enough. Too much pressure, on too little. Some combination, wrong paper. I found a cheap surplus 4" laminator for around $20, and decided to give the Pulsar paper a try. Ordered both, and both orders arrived on the same day, about a half hour a part. I wanted to build projects, not spend all day trying to get a board etched and drilled. I do two passes through the laminator, paper releases in seconds under running water, no 15 minute soak, and another 10 minutes scrubbing pulp. Seldom get a bad transfer, or need to go over the entire design, touching up with a pen. Once the paper is off, I'm ready to etch.
It's really a matter of what's most important to you, and how much free time you have, and patience. I don't mind buying the paper, saves an incredible amount of time and frustration for me, and well worth the price. Cutting down the full sheets, makes it more cost effective as well. I cut it into quarters, and try to fill it with multiple copies of the same board, since I usually intend to make more than one anyway. Some people like the challenge of learning new skills, just as much as building the project. Others like to do it for as little money as possible, not so much that they need to, but there is always satisfaction in getting something for free, the most people have to pay to achieve.