Part of the question is what you're trying to accomplish.
If it's just to prevent solder thieving, then either choice is good.
If the component is a power device, and you need to carry heat away through the via, then copper is the better choice. Copper is usually more expensive.
But check with your PCB fabricator to see what their options are and what surcharge the two choices have. This will vary between vendors.
Of course, the better is to avoid vias in pads, unless specifically needed for heat transfer.