I assume you mean either BLDC or AC PM, also there is ECM motors.
The type used in servo applications is generally sensored, due to the accurate positioning required.
These use some form of commutation sensor, previously hall sensors, now hall effect equivalent such as commutation tracks on the motor encoder.
With sensorless, such as the modern ECM, (electronically commutated motor) used in HVAC system fans etc, at power up, the controller uses current feedback and excersises the motor in order to find the rotor position, after this , the rotor position is constantly recorded and the speed kept constant.
Max.