As has already been said, it's a Yagi aerial, just with discs rather than rods - but I've no idea what effect that change will have? - a normal Yagi is polarised by the rods, so this 'presumably' will cover horizontal, vertical, or anywhere in between. However using slant (45 degree) polarisation on a Yagi means it receives both Horizontal and Vertical (FM radio is often broadcast as slant for that very reason) - BUT - you don't get something for nothing, and you make a 6dB loss in either case. I suspect the same will apply to this one.
However, it will work fine (if built correctly) and greatly improve range - but obviously directionally.