Not in the HiFi world, it's always been considered (
VERY) over priced and of relatively poor performance and quality, it's no coincidence that Bose advertise in 'Life Style' magazines and not HiFi magazines, nor do they ever have reviews done in the HiFi magazines (as poor as they are for reviews anyway).
Bose is usually said to stand for
Buy
Other
Sound
Equipment
To be fair though it does tend to have interesting facilties, and appeals to it's target market, where accurate and quality sound reproduction isn't a concern.