Serial ports are great. No complicated communications, they are extremely cheap to implement, and there is a massive installed base of equipment out there using them. Best of all, you get to forget about drivers, its not OS dependant, and very forgiving. Serial ports are like cash money. Everybody understands cash, and is willing to deal in cash.
We have GSM and CDMA wireless data modems at work that use a serial port to connect to anything from an $40,000 embedded system to the equivalent of a i386 pc installed in the 80's. They communicate flawlessly accross country without hassle.
Maybe it is really old technology, but sometimes when you just need to get a job done, a stone hammer is the tool for the job.