Did you fill out the form for the updated home licence on the page I linked?
I've just tried getting it via that & it's worked perfectly, giving me a home licence. I have never used it before and I'm just going to uninstall it again.
If you have done that, then it's something odd with their system, by the look of it. All you can really do is contact their tech support, unfortunately.
Or, is it a network problem - or are you in a country where they do not allow licencing?
You could try via mobile hotspot or a public wifi point?