Ohm meters can use a range of voltages. Also, an Ohm meter won't have it's voltage referenced to Vdd and Gnd of the digital potentiometer.
I suggest you start with connecting A and B to Vdd and Gnd, and measuring the voltage between W and Gnd.
If that works, make sure that in your design where the digital potentiometer is simulating a thermistor, you keep the voltages on A, B and W between Vdd and Gnd. That could be really tricky if you don't know what circuit will be used to measure the simulated thermistor, or even what polarity will be used.