Is it for use as a display in a car? - because for normal TV or pretty well any other sort of display use the first thing you want to do is disable such silly features, as it completely ruins your viewing.
It's a 'feature' which has appeared now and again on TV sets going back to at least the 50's, and has become commonplace in the past few years - and it's utterly crap!, and always has been. We used to modify the few old B&W valve sets that did it, to remove the 'feature' as the customer couldn't disable it back then.