Hi Dan / Berntd,
still watching this thread with interest!
You can get around -8V to -9V from a MAX660 with a few extra components.
See this example:
Swap the diode polarities and common from 0V for negative out rather than positive with that concept & use schottky diodes for efficiency.
You could possibly add a stage or two of voltage multiplier to get -15 to -20 or so, using Pin 2 as the "AC" input?
The MAX660 itself is rated at 100mA so 10 - 20mA should hopefully be possible after 2 - 3 stages.
Another thought:
It could be possible to use the charge lamp circuit to turn power to the regulator on and off with the ignition, with a bit of extra circuitry?
eg. Connect it to a resistor and two series 1N400x diodes to ground, with another resistor across the diodes, so the whole circuit only takes a few mA, not enough to light the lamp - but puts 1.2V on the diodes while the ignition is on.
Then add a resistor from the top of the diodes to an NPN transistor base, that in turn switches a P type device and applied battery power.
Another transistor across the lamp series resistor (with its emitter or source to the top of the diodes) could be used to modulate the lamp brightness for feedback.
It's more complexity, but more overall functionality & without a flat battery.