The "home theater Acoustimass speakers" use a little 5.25" car door speaker as its sub-woofer and produces a strong resonance at about 120Hz. Then ordinary people who know nothing about sound systems hear the 120Hz and think it is bass and believe their ad that says impossible things about it.By your user ID, I'm guessing you'd have pretty good knowledge about audio. Tell us, was the bass one-note, as crutschow says?
Ordinary people also think an expensive system is better than a lesser costing system without knowing how much profit Bose makes.
They never sold the demo speakers, instead they were showing how well they can hide a huge sub-woofer.Do you think Bose speakers are still flat sounding? It must have been a long time, as they are no longer doing that show of hiding small speakers in a large box and revealing them at the end of the demo.
Technical details are VERY important. Some poor quality manufacturers say the frequency response is 20Hz to 20kHz and ordinary people think it is good. But the ordinary people do not know about the deviation which might be plus or minus 30dB which is terrible or might be plus or minus 3dB which is pretty good.How important are the technical details in speakers? Bose doesn't publish them but people seem to think they sound great, but audiophiles say they are ignorant consumers.