from the clip, it looks just like turning the magnets on and off, nothing else, when magnet is on the clip is attracted and "raise from surface" a bit, when he turn magnet off, the clip "fall down" on the surface .. if the clips get magnetised the reverse polarity of the magnet would repel them from the magnet and as you see on the video, they stay on same place...
if you want to attract / repel using different polarity, you will have to use permanent magnet as material for object you want to attract/repel.
The usual way push/pull movement is made (in locks for example) is that one force is doing the push and other one is doing the pull (for example, magnetic force produced by electro magnet is used to pull the piston and elastic force produced by spring is used to push the piston). This is exactly what this video shows, the one force is magnetic and the other one is gravity