Funny I kind of said that I bet I've walk 10 people threw how to fix a bricked esp that they messed up with arduino and then you have people thinking that all esp can do at commands they didn't read where the AT CODE belonged to MIT and had to be removed till they came up with a replacement the esp 12 come with four or more ram chips that each load differently so you have some lucky ones and some unlucky esp campers lol.
Ok, upon further development, the Arduino IDE is, admittedly not perfect. The libraries (and documentation) are still under development. Once complete, I am sure this IDE will be an easier method than any other.
As said above, it does currently do a complete re flash but, not all bad if the ESP is used to build a project - it could become an issue if you are constantly using it as a testbed/development sandbox. But, for under $5, I think most of us can afford to replace it if we do exceed the max number of flashes (does anyone know this number?).
Anyhow, I'll keep checking in as I explore all the other methods out there.