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I'm thinking that I want to pick up 8-bit AVR. AVR has many different models, with a wide range of connectivity.
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Hi Richard, it's good to hear more about what you are after. Keep in mind that the PIC and AVR are the two big names and both have a lot of good support tools and a huge user base with lots of free downloadable code examples etc.
The PIC is possibly more popular on this forum, and is my choice but you should not be too influenced by other people's personal choices.
One thing you should look into is the direction your choice will lead. For instance with the PIC you can start on the 8bit 16F devices, and your C compiler should also work on the bulk of the small cheap 12F devices, and likewise will work on the faster and more powerful 18F devices. These are all technically "8bit PICs" but the main point is that most compilers and dev boards will support all of these so you have a lot of options for future chip choices in any project you might make.
I'm not familiar enough with the AVR chips to say anything about them, but you should check that your initial programmer, compiler and dev setup will cater to a decent range of their chips, from the very small and cheap to at least some of the Mega chips.
I also suggest if you are buying a small module with ZIF to do the programming to either get one that will program many different packages, or get one that has a ICSP connector so you can program other chips via an external lead, this ensures you can work with many chips and packages.
Also if going with a cheap module instead of a a full featured dev board, you should consider getting a plug in breadboard or similar and seeing if the outputs on your module can plug into the breadboard so you can easily work with things like text and graphic LCDs, memory chips and other handy modules.
Depending on the price of your module with ZIF socket you might want to look at the MikroE dev boards (like in my first post above) at about $140, which might not be a lot of money to upgrade but which will probably be many times greater in function.