I got a picstart when they first came out, that brings back memories.
I also had the atmel version that came in a Vhs video cassette case, I think it had a 2313 in it.
When I "discovered" PICs, I already had experience with 6502 and Z-80 assembly language but I am not sure that I even knew that Atmel existed. The PIC instruction set and the Harvard architecture just seemed odd. No doubt because I had such a limited point of reference. What impressed me so much though, was that you didn't need to add memory as in the other two...and you didn't need to learn too many instructions.
I really had no idea what was going on and no time to really learn, but it was a very exciting time.
The other aspect that "youngins" do not appreciate is how little information was out there, relative to today. I do remember playing with the Internet in about 1987 or so, but I had no idea at all what I was doing or why. You could connect to a few Universities, see a few docs...there was gopher and a few programs to cruise around. It was awe inspiring, but I had no idea why. Not being an EE, I knew only a few people who had data books and that level of information.
Microchip, had a BBS, which had a wealth of information...at 300 baud