It is wise to 'know your enemy'
The literature, media etc that women like is very revealing:
(1) Magazines invariably about women. Men's magazines are also about women, but bikes, cars, electronics etc, too.
(2) Books about romance. But oddly, 'Fifty shades of Grey' is one of the best sellers, mainly to women.
(3) Films (movies): An Officer and a Gentleman, Pretty Woman, Nine to Five.
(4) TV, romance, child birth, women's problems, women's illnesses, women's rights, cooking etc etc.
This is a delicate subject, but going by the publicity you would think that breast cancer is by far the most serious illness, but prostate cancer is equally serious, if not more so.
spec