Not too sure how you come up with the $200 figure. If you wanted to you could get the transfer paper and a single color foil for about $25. Another other 10 or 15 for the adhesive. The kit we purchased cost under $100.
Oh that's not bad. I thought I saw a "starter kit" type of thing that was $200 plus an exposure light or something. Do you need a special light? Or any other special gear, or just the material?
Thanks,
Mike